The goal of this project was to create a digital business card creator that stood out from existing competitors by delivering a modern, intuitive, and fast user experience. We focused on addressing key pain points in the market—offering a sleek UI, streamlined customization options, and a frictionless sharing process. Beyond matching industry standards, our solution enhances the networking experience with features like rich design flexibility and a share history log, making it easier for users to revisit and reconnect with contacts over time.

I collaborated closely with another designer to bring this project to life—transforming low-fidelity wireframes into fully prototyped, high-fidelity screens. I was responsible for translating the complete desktop experience into responsive, high-fidelity mobile designs, ensuring consistency and usability across platforms. In addition, I refined and expanded the design system to support evolving features and maintain visual cohesion. Throughout development, I regularly conducted QA reviews to catch design regressions and uphold quality across builds.

We began by analyzing a wide range of competitor platforms—not only identifying pain points and gaps in their user flows, but also noting features and experiences that worked well. This helped us shape a clear direction for what CardLinq could improve and where it could differentiate. In parallel, we crafted detailed personas and user journeys centered around key user types, such as business owners creating standardized cards for employees, freelancers looking for a polished personal brand, and networkers prioritizing quick, on-the-go sharing.

Once we finalized the core feature set, we created a sitemap to map out CardLinq’s structure and user flows. This helped us visualize how users would navigate through key areas like card customization options, sharing methods, and profile management. It also gave us a clear framework to guide our wireframes—ensuring a smooth creation and sharing experience. Additionally, it allowed us to define the conversion flow for onboarding new users, helping us minimize friction and make the transition from visitor to engaged user as seamless as possible.

Throughout the design process, my co-designer and I explored several ambitious ideas to help CardLinq stand out—one being a social layer that allowed users to “friend” others on the platform. While promising, we ultimately chose to put this feature on hold to focus on the core goal of the MVP: fast, seamless card creation and sharing.
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The challenge was maintaining focus. As we began integrating these extra ideas into the user flow, it became clear they introduced unnecessary complexity that risked slowing down the experience. To stay aligned with our mission, we made the decision to streamline the product and prioritize what mattered most.

To support this direction, we relied on a frequent check-ins with stakeholders, rapid prototyping, and weekly QAs. These helped us keep the experience focused, efficient, and aligned with user needs.

CardLinq is still in active development, with the core feature set being implemented by the development team. I’m currently conducting weekly QA sessions, identifying edge cases, and refining designs as new feedback surfaces. In parallel, I’m continuing to push new features and polish existing ones to ensure the final product delivers a smooth, consistent experience. As we approach launch, my focus remains on usability, responsiveness, and maintaining alignment with CardLinq’s core mission: fast, intuitive digital card creation and sharing.

Designing CardLinq under fast-moving timelines taught me how to prioritize effectively and maintain clarity under pressure. One of the most valuable aspects of this project was working alongside a co-designer. Collaborating in real time allowed us to bounce ideas off each other, quickly iterate on concepts, and catch pain points or usability flaws that one of us might have missed alone. This back-and-forth made the design process more focused, efficient, and ultimately stronger.

It also reinforced the importance of clear communication, shared ownership, and knowing when to scale back in order to stay aligned with the product’s core mission. Balancing speed with thoughtful execution was key—and this project sharpened my ability to do both.