Website Redesign Driving Engagement for a Medicare Support and Caregiver Platform.

The DUOS website redesign aimed to strengthen their digital presence and better reflect their mission of connecting Medicare beneficiaries and caregivers to the resources they need for better health. Their website felt outdated, with clunky UI, cluttered layouts, oversized color blocks, and inconsistent typography. They aimed to rebrand with a lighter, more playful look and feel.

Before starting on wireframes, we first needed to identify the required pages and overall site flow. To do this, we reviewed the existing website and used it as a reference to build a preliminary sitemap. After collaborating with the client, we finalized the list of essential pages for the redesign.

Before fully committing to the project, we needed to ensure our design direction aligned with the client’s vision for the rebrand. To explore this, we developed three distinct UI samples—all centered around the desired airy, playful theme, but varied enough to demonstrate the breadth of our design capabilities. To guide our creative process, we also asked the client to share reference websites they admired. Each concept included a logo, color palette, and three sample screens, helping the client visualize different stylistic possibilities before moving forward.

After the low-fidelity sketches were approved, we prioritized creating a clear brand and style guide to ensure consistency moving forward. Having this reference in place streamlined our design process, reducing time spent on decision-making and helping maintain a cohesive visual identity across all screens.